WE ARE CRAZY PICTURES
We’re a Swedish film collective that makesimpossible projects and tell stories that take your breath away. In our Norrköping studio we have everything needed to take a crazy idea from the script’s first word to the film’s final cut. Our first feature-length film The Unthinkable (Swedish: Den Blomsterstertid Nu Kommer) premiered in summer 2018, selling more than 110,000 tickets in Sweden and showing in over 100 countries. It’s made us even more motivated to continue making smart, spectacular movies for a worldwide audience.
EVERYTHING STARTED WITH A DREAM:
TO MAKE THE MOVIES THAT WE WANTED TO SEE
We all grew up with a passion for making films. When we met in high school, it was the first time we realized there were others who shared the same dream. On 7 June 2008 – one day after we graduated – we decided to invest everything we had into starting a film collective. We picked up the key to our first office, bought a camera, and found a $50 car that we could use as a company car. We were 19 and didn’t know what was going to happen next. All we knew was that we wanted to make spectacular Swedish films together, and have some fun along the way. Now, more than 10 years later, the dream’s still alive – and we’re still having so much fun.
"Films should be made collectively"
We believe that films should be made collectively. That’s why we call ourselves a film collective: we create the film as a group, from the initial idea to the finished product. Sometimes we need a little extra help, and our gang grows, but no matter how many people are involved we make sure to maintain the feeling that everyone's efforts are equally important. It doesn't matter if you’re making coffee, or flipping cars, or directing: every role is valued, and everyone should feel inspired to go that extra mile.
"WE LOVE TO DO THE IMPOSSIBLE"
If there’s one thing we learned in our more than a decade of experience as a production company, it’s that you have to attempt the impossible. Anyone who’s seen our productions will know that we take inspiration from American films’ grandiose, spectacular visuals. Starting out as a small studio, it was important that we found a method to achieve maximum results with our limited resources. It took many years of experimenting, but we believe we’ve got it down. It’s about making the simple super-simple, but also making the difficult parts very complicated. You can do a lot with duct tape and homemade camera modifications, but sometimes you’ve just got to create your own software and super-advanced CGI effects.
"WE WANT TO MAKE LOCAL FILMS FOR THE WHOLE WORLD"
We love our viewers. We first found an audience in 2009, when we made a short film called Nakenlekar (English: Nude Games). We recorded it on a late night in the office, with only a fun script, a sofa, two great actors, a sound engineer in underpants, and a digital camera. We were just having fun, and when we posted it on YouTube we weren’t expecting any response. But, 24 hours after we uploaded the film, it already had a huge amount of views. This response from our viewers inspired us to continue exploring spectacular and socially relevant short films, which resulted in Poesi för Fiskar (English: Poetry for Fish): a series of 13 short films that have been watched more than 19 million times in total.
So when we started with our first feature film, Den Blomstertid Nu Kommer (English: The Unthinkable), it was natural to involve the audience right from the beginning. We started by launching a crowdfunding campaign, which let the audience clearly show that they wanted us to make the film. Thanks to their involvement, we were able to get the Swedish film industry on board. Den Blomstertid Nu Kommer went on to sell over 110,000 tickets in Sweden, and has been shown in over 100 countries. We’re extremely happy and grateful for this, and it’s made us more motivated than ever to do what we do: make local films for the whole world.